Search Engine Marketing (SEM) is the process of attracting visitors to your web site through the use of paid ads in search engines, such as Google or Yahoo. SEM is critical for any website that wants to succeed online, this is due to the amount of people who find web sites through search engines. In May this year alone, 7.8 billion searches were performed across all the major search engines, so if your web site is not appearing in those search results pages, then you are missing out on serious traffic.
Marketing in search engines is traditionally done via a cost per click or CPC basis, which means every time your ad shows and is clicked on, you pay a certain amount for that click. The best thing about this form of advertising as opposed to traditional advertising, is you are putting your ad right in front of the user, at the exact moment they show interest in your type of service. Search Engine Marketing is great for a number of reasons including direct traffic to your website, branding, sale or lead conversions and much more.
Why choose Ziller to manage your Search Engine Marketing campaign?
- Google AdWords certified professional
- Years of experience
- Manage multiple large and successful campaigns
- Obtain low cost-per-click rates saving you money
- You get your own personal account manager
