Project Spec
- Client:
- VIDEOPRO
- Domain:
- www.videopro.com.au
- Project:
- eCommerce Development
- Launch:
- 06/08/09
- Services:
- eCommerce Web Development Project, SEO, Email Marketing, Internet Marketing, Adwords Campaign, Blog Design
Yasmin Grigaliunas
Videopro Manager – Products & Online
About Videopro
Videopro are a Queensland based retailer who specialise in audio visual equipment, computers and av solutions. Videopro have been around since 1980 and are Queenslands most awarded Dealer having received six AMX Gold awards and employ over 150 staff members.
Project Brief
The existing Videopro website had become outdated and was in serious need of a major upgrade. Videopro needed a solution that would allow them to present a fresh new online image, while enabling them to sell their products online which was not currently being done via the existing website. The new website was designed and built with the latest .NET technology and boasts some amazing features which makes it extremely easy for users to navigate their way around the website and purchase anyone of the products online.
The Result
The results here simply speak for themselves. To accompany the sleek design there is a range of information areas including a company blog, a learn more and catalogue section, in addition to a extensive solution and case studies area which are all accessible from the very easy to use site-wide navigation.
Users are able to easily browse and search for products using a simplified category menu, while also being allowed to sort and compare products side by side. Each category page boats a range of filters which allow the user to further narrow down the products they are viewing.
To attract visitors to the website extensive search engine optimisation work was applied which included copy-writing, link building, seo-friendly urls and deep inner linking which has allowed the website to instantly have success in search engines such as Google and Yahoo. Other work includes paid search engine advertising and shopping portal channel management.
Our website performance outstrips even our wildest expectations, all within the first few weeks of being live.