Aurify Web Development Case Study - Ziller

Grand Slam International / Matt Hall - Web Design & Development, Website Design

Project Spec

Client:

Grand Slam International / Matt Hall

Project:

Email Template Design

Launch:

12/06/09

Services:

Email Marketing

Jason Allan
Grand Slam International

About Grand Slam International / Matt Hall

Grand Slam International's client Matt Hall, is a third generation pilot and former RAAF Fighter Combat (Top Gun) Instructor who is the first Australian to be selected to complete in the Red Bull Air Race World Championship starting in 2009. Matt Hall has a long history in flying and has over 1500 hornet hours of experience with the RAAF, which included several awards including Dux of Pilot and 1997 Fighter Pilot of the Year.

Project Brief

Grand Slam International required a smart HTML Email Template to be designed and built which would be used to promote Mall Hall as he competed the his first year of the Red Bull Air Race. Ziller understands the power of email marketing and recommended to Grand Slam International as one way to keep Matt Hall supporters updated and promote his brand.

The Result

Ziller delivered a well built HTML email template using the latest email design techniques that is now used month to month. The email template was designed with call to action points including promoting Matt Hall's Twitter & Facebook account, as well as the inclusion of direct hyperlinks back to the main pages on his website. The template is designed to look consistent throughout all the major email clients, and the template was also built with Ziller's anti spam technology ensuring the email would have the best chance of not being directed to users spam boxes.

In addition the design and development of the email, full tracking was also included which allows Grand Slam International to track the success of email, making it easy to justify the cost of each send out.