Strong Tag or Bold Tag? < strong > vs < b >
Website Usability
I thought that this question was a pretty good one to write about, as it seems many web designers out there know that these tags exist but couldn’t tell you the difference between them. Using the < b > tag or the < strong > tag will seem to do the same thing, it will bold any text wrapped around the tag, so why are there different tags to do the same thing?
People in the seo world started to talk about how the strong tag had a greater seo benefit, and it was good practice to use the strong tag around keywords instead of using the standard bold tag. Thankfully Matt Cutts cleared this up by stating that Google treats the tags exactly the same.
OK so what exactly is the difference? Basically it’s called semantic mark-up – actively describing the content you are presenting to the user. W3C prefer that you use semantic mark-up, and I have to agree with them.
Building websites is all about providing a good experience to the user, which includes users with visual impairments. Without the use of semantic mark-up visually impaired users will not get the same meaning from content that people who are reading it will, which is surprisingly a large number of Internet users.
Tip of the day – use semantic mark-up.
