PubCon 2010: Ziller Ventures Into Vegas - Ziller Web Marketing Blog

It’s been a while since we last updated the Ziller blog, but there has been a lot happening here at Ziller over the past few months.

To give you the low down…

Our most exciting thing to share at the moment is our attendance at this year’s PubCon 2010, in the one and only Las Vegas! Our head gorilla, company owner, or ‘silverback’ as you will (Trent), was privileged enough to be able to sit down and collaborate with some of the most esteemed search engine veterans on the web.

If you’re not too sure what PubCon is, it’s a consortium of the best industry leading search engine optimisation and social media innovators ever assembled. Held annually, PubCon is an extremely valuable learning opportunity that allows search marketers to learn more about their chosen profession guided only by the best in the business, as well as attend exclusive workshops.

Who do we mean by best in the biz..? Take a look at the lineup and see for yourself – even Matt Cutts will be in attendance!

After fraternizing with the who’s who of internet marketing, the guys here at Ziller are eagerly awaiting Trent’s return with a large compendium of innovative ideas to sink their teeth into.

With internet marketing, it’s all about staying ahead of the curve, and we’re keen to maintain our advantage over the competition with the knowledge we’ve attained from this year’s PubCon gathering.

In fact, Ziller the gorilla has already started brainstorming some ideas back at HQ:

Who knows, before long he may have his own exhibit set up at PubCon Vegas 2011. We think it would look a little something like this…

These days, there are many shopping carts available for purchase, and open source CMS’s that come with a set number of features available to use. These features range from product reviews, to discount pricing, wish lists, and so on.

What you will find, for example is if you take a hand full of ecommerce shopping carts, all from completely different industry’s but that use the same shopping cart, there is a good chance that they will have many of the same features. Now this may sound normal, however what I am finding more and more is that certain things work for certain industries, while other things don’t. I have found that implementing a feature on one web site can have outstanding results, but putting that same feature in a different web site wont really get results at all.

The reason for this is every industry is different, people looking to buy a house on the internet don’t really interact and behave how someone who is trying to buy a second hand couch does. When you are designing a web site or planning new features, you must do your research and find out how your customers behave. If you take the time to do this initially, you will find you will save yourself a lot of time and money in the long run.