Crust Pizza – Banana Peel of the Month → Banana Peels
With so many bad designed websites on the Internet, we thought we might as well start a monthly post dedicated to them. Each month we will pick a website which we feel is doing one thing or another wrong, and write about it, providing our thoughts as to how it could be done better.
To kick off the month of June, Crust Pizza -www.crustpizza.com.au is our Banana Peel of the month.
If you have not heard of Crust Pizza before, they are a relatively new pizza shop which is doing quite well, taking on the likes of Dominos and Pizza Hut with their range of great tasting and healthy pizza’s. This week when checking out the Crust Pizza website, there were a few things that instantly stuck out to Ziller.
When you have given up your precious time to visit the website of a pizza shop, what is the most likely thing you are looking for? The menu! Apart from maybe the store locations and the opening times, the menu is what you are usually after. Looking at the Crust Pizza homepage you will see in their prime real estate they choose to display a good few paragraphs talking about their business. While this may be interesting and worth while for a ecommerce retailer, this is not what you want here. Ziller would of instead stuck the pizza menu in the users face, maybe with a nice looking picture navigation leading you to different parts of the menu. If users want to read the about us text then they will, but we feel the homepage is not the right place for this.
Crust Pizza Menu
Second thing where we feel Crust Pizza has not done a good job, is the menu itself. If you look at the Crust Pizza menu what do you feel is lacking? Pictures? When you are viewing a pizza menu, or really any menu in fact, you want to see pictures. A nice big picture of each pizza would really help the user decide and even persuade them into a purchase much easier. Apart from the pictures the other area the Crust Pizza menu lacks in is organisation. The small anchor links at the top of the menu are not very easy at all to see, and the menu being as long as it is becomes confusing. Here Ziller would of used the full width of the content area, and better organised the categories to make the page much smaller.
As always though, you wont really know what works until you test it.
Would be really interested to recieve feedback as to your thoughts….
