Big Brown Box – Banana Peel of the Month - Ziller Web Marketing Blog

If you have not heard of them or shopped with them before, Big Brown Box are a relatively new online shopping website that sell a range of products online. Big Brown Box popped up almost a year ago now and most will agree that the their website is not badly designed at all. Its graphic design is done well, and the rest of the features are also well designed.

One thing we have noticed with Big Brown Box is the frequency that the website is down for maintenance. It seems that quite often this is the case, and in most cases it is for extended periods of time, on busy days. From experience weekdays, in particular those days early in the week are the most busy times for a shopping website, and in many cases these are the times when Big Brown Box is down for maintenance. As web developers we know that any website at times needs to be shut down for maintenance, but at two o’clock on a Sunday morning there is going to be a lot less traffic and is a much better time to do it then midday on a Monday.

Now it could well be the case that these frequent maintenance screens are not planned and are instead problems with the site, which even in a perfect world can happen. In this event what Big Brown Box really should be doing is offering a discount to the user – if the user is interrupted when trying to shop on your website, displaying a discount coupon on the screen they could use during their next purchase would help ensure they come back, and don’t purchase off one of your competitors.

Another thing which we noticed during these down periods was the fact that they had not paused their Google AdWords campaigns. We imagine that the Big Brown Box AdWords campaign is quite large so it would be sensible during these times to pause the campaign until the website is back up. This is good advice for any business owners running a online store, during down time ensure that any paid advertising is switched off as this can save you a great deal of money, and ensure that as little people as possible see your website off-line.

Ziller are very happy to announce that we have made the finals for the 2009 Sydney City Business Awards, and would like to thank everyone for their votes. With over 600 hundred business nominated and 35,000 combined votes, we are extremelly proud to be part of the top 5 finalists for the Information & Communication category.

Why should my company waste time by writing and managing a blog?

If your company currently does not have a blog, or if you do have a blog but do not pay much attention to it, you should be asking yourself, what can a blog do for me?

Having an up to date blog attached to your company website, or even as a separate website, will allow you to gain credibility from your clients, as it will show what goes on behind the scenes of your business, help describe your company philosophy and also keep your own staff up to date on what each other is up to.

A blog will also allow you to be able to choose what relationship you build with your client:

• You can choose to show the human face of your company
• Way for customers to ask and give opinions on new products and or services
• Be a place where customers can share information and insights on their favorite products / services
• Alternative communication media to more friendly distribute information and knowledge to your staff

From a marketing point of view, a blog can strengthen your image and increase awareness of your products/services, and additionally if it is kept up to date and all content is well written, it can act as link bait and help increase links to your website which will significantly help with your search engine rankings.

So, ask yourself again, why not start a blog?

2nds World – www.2ndsworld.com.au, has been chosen for our next Banana Peel of the month. While 2nds World have not done a bad job in overall functionality of the website, it does have a very serious issue with its design. Among other things, 2nds World have chosen to use a very bright yellow as the main background colour of the site, so why is this so bad?

It is a proven scientific fact that there is much more light reflected by bright colours like yellow, and worse yet yellow is the major eye irritant which can hurt your eyes. As shown in the screen shot below, I am viewing this website with 1600 x 900 resolution and I cannot look at the screen for more then 10 seconds without needing the blink or squint my eyes. There is no way I would be prepared to spend 5 – 15 minutes on this website without a break.

A color like this type of yellow, should be used more sparingly to get attention where needed, what 2nds World have done, in my opinion is way over the top and does more damage then good.

Most often then not, it is the functionality of a website that will hurt the conversion path to sale, and while the functionality of this website is no where near perfect, it is in fact a design error that I believe is causing the most damage.

Founded in 1989, Revolution Technologies, a Brisbane-based premium distributor of Audio Visual products and furniture, today with the help of Ziller launched a brand new website.

We here at Ziller are extremely proud to have worked with such a prestige company like Revolution Technologies, and are happy to help them achieve their online goals. Check out the new website at www.revolutiontechnologies.com.au

Sony Clearance Centre, Australia’s only official Sony outlet store, recently contacted Ziller to help upgrade their existing website.

The purpose of the website was to help promote the Sony Clearance brand, as well as promote their eBay store. Ziller have made use of the eBay API which allowed Sony Clearance to display live eBay auctions from their eBay store, directly on the homepage of their website.

The website can be seen live at www.sonyclearance.com.au

We are happy to announce the launch of our new website. It has been a while in the making but is finally here. We always love to hear from our users, so any feedback is appreciated.

With so many bad designed websites on the Internet, we thought we might as well start a monthly post dedicated to them. Each month we will pick a website which we feel is doing one thing or another wrong, and write about it, providing our thoughts as to how it could be done better.

To kick off the month of June, Crust Pizza -www.crustpizza.com.au is our Banana Peel of the month.

If you have not heard of Crust Pizza before, they are a relatively new pizza shop which is doing quite well, taking on the likes of Dominos and Pizza Hut with their range of great tasting and healthy pizza’s. This week when checking out the  Crust Pizza website, there were a few things that instantly stuck out to Ziller.

When you have given up your precious time to visit the website of a pizza shop, what is the most likely thing you are looking for? The menu! Apart from maybe the store locations and the opening times, the menu is what you are usually after. Looking at the Crust Pizza homepage you will see in their prime real estate they choose to display a good few paragraphs talking about their business. While this may be interesting and worth while for a ecommerce retailer, this is not what you want here. Ziller would of instead stuck the pizza menu in the users face, maybe with a nice looking picture navigation leading you to different parts of the menu. If users want to read the about us text then they will, but we feel the homepage is not the right place for this.

Crust Pizza Menu

Second thing where we feel Crust Pizza has not done a good job, is the menu itself. If you look at the Crust Pizza menu what do you feel is lacking? Pictures? When you are viewing a pizza menu, or really any menu in fact, you want to see pictures. A nice big picture of each pizza would really help the user decide and even persuade them into a purchase much easier. Apart from the pictures the other area the Crust Pizza menu lacks in is organisation. The small anchor links at the top of the menu are not very easy at all to see, and the menu being as long as it is becomes confusing. Here Ziller would of used the full width of the content area, and better organised the categories to make the page much smaller.

As always though, you wont really know what works until you test it.

Would be really interested to recieve feedback as to your thoughts….

Ziller have recently taken on board a new senior programmer, Shah Bhuiyan. Shah is a highly skilled programmer who is in charge of the main development work at Ziller. Shah holds a Bachelor of Science in Computer Science and a Masters in Information Technology. We strongly welcome Shah on board.

While this is basic written law, it amazes me just how many web developers are not excluding non targeted traffic from website statistics. Website statistics are absolutely crucial to the success of a website, they allow you to constantly monitor the performance and also allow you to make crucial business decisions. Therefor it is very important that your statistics are accurate, and show a true representation of your users.

An example is if you have a web developer who manages your website, you will be amazed by how much time they spend using and navigating it. If they fail to block their own IP addresses and exclude their traffic, all their activity will show in your reports, and will skew the results. The same applies to your staff and even your own usage. Your staff and yourself do not act and behave like normal users do on the website, and so having this show in your reports is bad and will come back to hurt you.