The team here at Ziller is extremely excited, and proud, to announce that one of our recent projects has been nominated for 2 categories in the Online Retail Industry Awards. In light of this great news, we thought we’d shed some light on the client’s background and reflect upon both the challenges and achievements of the project.
Joe Button is a specialist online retailer of custom-made business and dress shirts. The company is founded by three entrepreneurial individuals who have shared the same passion, and frustrations, for business shirts. When the team at Joe Button approached Ziller, their needs were clear; they wanted to create a unique online shopping experience that allowed customers to build the perfect business shirt that would compliment their build with a flawless fit.
Due to the highly dynamic nature of the website, we were challenged to push our talents to the maximum to develop a capable, unique solution that met the needs of the Joe Button team. When we were briefed, a primary feature of the website was clearly the user’s ability to freely build and customise a business shirt to their liking, utilising different fabrics, colours, sizes and styles.
By all means, the challenge faced by our team was monumental. But for us here at Ziller, we simply just can’t say no to a challenge!
Conceptually, the client wanted a simple, elegant feel to the website to reflect the conservative, classy nature of business and dress clothing. Utlising the client’s brand guidelines, we managed to produce a design concept and information structure that is both visually pleasing and easy to use:
The second part of the project, was engineering what’s under the hood. The Joe Button website was another one of our websites to roll-out using our custom built and very own ‘Zorilla’ CMS. If you’ve had a look around the website, you’ll notice that one of the stand-out features is undoubtedly the 3D rendering of the dress shirts when you ‘customise your own shirt’. This was one of the most challenging features of the website to implement. Over 15,000 photographs of shirt sections were taken, and then developed and rendered onto 3D models. Once we got the modeling done, we then had to create algorithms to calculate every possible shirt combination the would appear to the end user. If you have a second to spare, try the feature out for yourself.
Pretty cool, right? Aside from the obvious fact that they also stock a shirt named the ‘Patrick Bateman’. Total 90’s glory, right there.
Anyway, we’d like to wish the team at Joe Button the best of luck in their nominations for ‘best new online retailer’, and ‘most innovative online retailer’. We’ll be cheering them on.
