<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ziller Web Marketing Blog &#187; Conversion Optimisation</title>
	<atom:link href="http://www.ziller.com.au/blog/category/conversion-optimisation/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ziller.com.au/blog</link>
	<description>Follow the Leader...</description>
	<lastBuildDate>Thu, 15 Jul 2010 10:58:29 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Nice Design is a Value Proposition</title>
		<link>http://www.ziller.com.au/blog/nice-design-is-a-value-proposition/</link>
		<comments>http://www.ziller.com.au/blog/nice-design-is-a-value-proposition/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 00:52:50 +0000</pubDate>
		<dc:creator>Trent Allan</dc:creator>
				<category><![CDATA[Conversion Optimisation]]></category>

		<guid isPermaLink="false">http://www.ziller.com.au/blog/?p=191</guid>
		<description><![CDATA[If you ask someone who has no web design experience / knowledge to review a website, the main thing they will base their review on is the appearance of the website. They won&#8217;t know much else about how well it is built behind the scenes but they will know if it looks good or not. [...]]]></description>
		<wfw:commentRss>http://www.ziller.com.au/blog/nice-design-is-a-value-proposition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Close the Sale &#8211; Online</title>
		<link>http://www.ziller.com.au/blog/how-to-close-the-sale-online/</link>
		<comments>http://www.ziller.com.au/blog/how-to-close-the-sale-online/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 11:23:53 +0000</pubDate>
		<dc:creator>Trent Allan</dc:creator>
				<category><![CDATA[Conversion Optimisation]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[images]]></category>

		<guid isPermaLink="false">http://www.ziller.com.au/blog/?p=180</guid>
		<description><![CDATA[When a consumer enters a brick and mortar store and starts browsing some products they are interested in, what will they usually do next? they will choose a item their thinking of buying, pick it up and feel it, look at the front, back and sides and read the fine detail. More often then not [...]]]></description>
		<wfw:commentRss>http://www.ziller.com.au/blog/how-to-close-the-sale-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Give Them a Reason to Register</title>
		<link>http://www.ziller.com.au/blog/give-them-a-reason-to-register/</link>
		<comments>http://www.ziller.com.au/blog/give-them-a-reason-to-register/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 07:48:57 +0000</pubDate>
		<dc:creator>Trent Allan</dc:creator>
				<category><![CDATA[Conversion Optimisation]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.ziller.com.au/blog/?p=169</guid>
		<description><![CDATA[Website accounts in shopping carts are common things these days. It is not often that you will come across a e-commerce store that does not offer an account of some type with which you can register, in order to get added benefits. In fact many e-commerce websites make registration mandatory in order to even purchase, [...]]]></description>
		<wfw:commentRss>http://www.ziller.com.au/blog/give-them-a-reason-to-register/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mandatory Registration is a No No</title>
		<link>http://www.ziller.com.au/blog/mandatory-registration-is-a-no-no/</link>
		<comments>http://www.ziller.com.au/blog/mandatory-registration-is-a-no-no/#comments</comments>
		<pubDate>Tue, 12 May 2009 07:30:11 +0000</pubDate>
		<dc:creator>Trent Allan</dc:creator>
				<category><![CDATA[Conversion Optimisation]]></category>
		<category><![CDATA[cart abandonment]]></category>
		<category><![CDATA[conversion]]></category>

		<guid isPermaLink="false">http://www.ziller.com.au/blog/?p=70</guid>
		<description><![CDATA[A few months back one of my posts at half-geek talked about the big mistake many shopping carts make by making it mandatory to register when checking out. By registering I mean making them enter a password when checking out that they would then use to access their account and checkout in the future.
My good [...]]]></description>
		<wfw:commentRss>http://www.ziller.com.au/blog/mandatory-registration-is-a-no-no/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How a CAPTCHA can Kill Conversions</title>
		<link>http://www.ziller.com.au/blog/how-a-captcha-can-kill-conversions/</link>
		<comments>http://www.ziller.com.au/blog/how-a-captcha-can-kill-conversions/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 09:11:01 +0000</pubDate>
		<dc:creator>Trent Allan</dc:creator>
				<category><![CDATA[Conversion Optimisation]]></category>
		<category><![CDATA[CAPTCHA]]></category>
		<category><![CDATA[conversion rate]]></category>

		<guid isPermaLink="false">http://www.ziller.com.au/blog/?p=32</guid>
		<description><![CDATA[
If you are a regular user of the Internet, there is no doubt you will have come across a CAPTCHA before.  Simply described a CAPTCHA is a question or test used to tell if the person at the other end is a human or a computer, before allowing them to complete a certain action. The [...]]]></description>
		<wfw:commentRss>http://www.ziller.com.au/blog/how-a-captcha-can-kill-conversions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
