Ziller Launch Yullis.com.au - Ziller Web Marketing Blog

Check out Ziller’s latest project, Yullis – a Surry Hills Bar located in Crown Street Surry Hills.

See the website.

When a consumer enters a brick and mortar store and starts browsing some products they are interested in, what will they usually do next? they will choose a item their thinking of buying, pick it up and feel it, look at the front, back and sides and read the fine detail. More often then not they will then choose to buy the product that has better packaging and is more attractive on the outside, then the less attractive product even if the less attractive product is in fact better quality.

If you are thinking of starting a online business or already currently do, how do you try and replace what I just described above using your website? Just because a user is now online it doesn’t mean there shopping behavior has changed. If you cannot give the user a good indication of how that product is going to look / feel when it is in their own hands, the product is not going to sell, or at least not sell as much as if you did.

Having better product images is one of the most complained about factors of e-commerce stores. Too many stores out their place no importance on their product images, when this is one of the most critical areas and one where you should be putting much effort into.

If a user can visualise a product in their hands, the hard work is done. Work hard on that.

Website accounts in shopping carts are common things these days. It is not often that you will come across a e-commerce store that does not offer an account of some type with which you can register, in order to get added benefits. In fact many e-commerce websites make registration mandatory in order to even purchase, which is a hot topic and one which I have touched on in a older post.

As I see it, if you do offer an account with your e-commerce store, the goal would be to have as many of your users register for one as possible. Users who are registered are far more likely to make a purchase, and assuming you gained permission to send them email you can use this to promote new products and or services.

One thing I see common across even some leading e-commerce stores is the poor attempt to sell registration to the user. If you offer registration, whats so good about it? What do you get if you do register and why must the user do it? All these questions should be answered on your account sign-up page.

Take pcparts.net.au as a perfect example – their login page has only a couple of lines of text to promote the creation of an account. At this point in time as a user I have no idea what I get if you sign up so I will be very declined to do so.

pcparts.net.au

If your going to ask a user to not only give up their precious time, but provide personal information such as their email address, you have to offer in return something of equal or greater value.