2nds World – Banana Peel of the Month
Banana Peels
2nds World – www.2ndsworld.com.au, has been chosen for our next Banana Peel of the month. While 2nds World have not done a bad job in overall functionality of the website, it does have a very serious issue with its design. Among other things, 2nds World have chosen to use a very bright yellow as the main background colour of the site, so why is this so bad?
It is a proven scientific fact that there is much more light reflected by bright colours like yellow, and worse yet yellow is the major eye irritant which can hurt your eyes. As shown in the screen shot below, I am viewing this website with 1600 x 900 resolution and I cannot look at the screen for more then 10 seconds without needing the blink or squint my eyes. There is no way I would be prepared to spend 5 – 15 minutes on this website without a break.
A color like this type of yellow, should be used more sparingly to get attention where needed, what 2nds World have done, in my opinion is way over the top and does more damage then good.
Most often then not, it is the functionality of a website that will hurt the conversion path to sale, and while the functionality of this website is no where near perfect, it is in fact a design error that I believe is causing the most damage.
